“Many companies are pressed with what is going to happen tomorrow”

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Tomorrow meaning really tomorrow, not the future.

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“Although technology might prove to be a significant source of competitive advantage in the future, many companies are really pressed with the now. With what is going to happen tomorrow. Tomorrow meaning really tomorrow, not the future. If you go to an SME and say, “okay, R&D will bring you competitive advantage.” They say, “yes, when will I get the benefits of that?” Then you tell him “Three to five years,” and then they say “okay, fine, but I need to survive next week. So my priority is on that.”

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